Laurent Louis Lecoq
FOUNDER & DIRECTOR
International entrepreneurial expertise
An entrepreneurial vision forged by experience, a human approach, and concrete knowledge of the field.
My background
More than 30 years of experience between France and Quebec
With over thirty years of professional experience in France and Canada, I have built my career at the crossroads of hospitality, entrepreneurship, and business development. Coming from a hospitality background, I evolved from my early days within prestigious establishments, where I developed a culture of excellence, service, and professional rigor. These experiences laid the foundations for a career marked by initiative, a sense of responsibility, and a particular attention to human relations.
International entrepreneurial expertise
Driven by an entrepreneurial spirit from an early age, I have developed and managed several establishments and commercial activities in France and Canada. From concept creation to operational management, including the design and realization of professional spaces, I have acquired a comprehensive understanding of the different stages of business development. This diversity of experience allows me today to combine strategic vision, organizational skills, and concrete knowledge of field realities.
Why MALORIA PROJECTS
Now based in Tenerife, I founded MALORIA PROJECTS with the desire to put my experience and international professional network at the service of entrepreneurs, investors, and project leaders.
My ambition is to offer personalized support, based on a comprehensive understanding of the challenges, structured thinking, and solutions adapted to each project.
Through three complementary areas—Hospitality, Property, and Business—I wish to transform the experience gained over the years into real added value for those who trust me.
My way of working
Listen
Understand
Structure
Act
Every project begins with a meeting and attentive listening. I take the time to understand the ambitions, challenges, and expectations of each person in order to propose adapted support, based on experience, discernment, and trust. My approach combines strategic reflection, pragmatism, and commitment, with a constant priority: giving meaning to decisions and transforming ideas into concrete achievements.
Beyond projects, it is human relationships, trust, and a shared vision that give true value to achievements.
LAURENT LOUIS LECOQ Founder of Maloria Projects
An international network, built on experience and trust
Over more than thirty years of professional and entrepreneurial experience, I have developed a network of privileged relationships and contacts in complementary sectors: hospitality, catering, real estate, construction, finance, and business development.
This address book, built up through meetings, collaborations, and projects carried out in France, Canada, and internationally, represents a real asset for MALORIA PROJECTS today.
Beyond individual skills, I deeply believe in the richness of human connections. Knowing how to identify the right contacts, bring expertise together, and foster synergies allows us to open up new perspectives and support each project with discernment.
A network is not just a list of contacts: it is built over time, through trust, respect, and the quality of relationships.
A network of expertise and trust
Pierre Imbleau
FINANCIAL ANALYSIS & TAX MEDIATION
An independent professional and long-time collaborator of Laurent Louis Lecoq, Pierre Imbleau possesses solid experience in financial analysis, tax mediation, and debt restructuring.
His expertise and ability to address complex financial situations provide a complementary perspective, based on rigor, analysis, and the search for tailored solutions.
Astrid Willemin
Collaborator – Design & Interior Decoration
A graduate in interior design from Montreal, Astrid Willemin combines aesthetic sense, creativity, and experience in the real estate sector.
Her approach prioritizes the harmony of spaces, the choice of materials, and the balance between elegance and functionality. She thus contributes to imagining personalized environments, adapted to the needs and ambitions of each project.
Alen Asesores
INDEPENDENT FIRM — CONSULTING & ADMINISTRATIVE MANAGEMENT
Based in Tenerife, Alen is an independent firm specializing in consulting and administrative management for individuals and professionals.
Its knowledge of the local environment and Spanish procedures represents complementary expertise for projects involving relocation and business development in the Canary Islands.
An international network of skills
The right contacts, in the right place, for every project.
Thanks to a network developed throughout my professional career, MALORIA PROJECTS facilitates connections with specialists from different sectors, according to the needs and location of the projects.
Each connection is studied individually, according to the project's needs and the availability of the professionals involved.
Legal & Notarial
Lawyers, legal experts, and notaries.
Finance & Taxation
Chartered accountants, tax specialists, and financial advisors.
Real Estate
Professionals in real estate and asset management.
Architecture & construction
Architects, engineers, and specialized companies.
Business Development
Consultants, entrepreneurs and implementation specialists.
International network
Professional relationships in France, Canada, and Spain.